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The Marketplace of Attention
  • Language: en
  • Pages: 280

The Marketplace of Attention

  • Type: Book
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  • Published: 2014-09-05
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  • Publisher: MIT Press

Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age.

Ratings Analysis
  • Language: en
  • Pages: 282

Ratings Analysis

This second edition of Ratings Analysis provides a practical guide for conducting audience research, offering readers the tools to become savvy, discriminating consumers of the audience information that floods the electronic media --from broadcasting, to cable, to the World Wide Web. Reflecting a highly practical orientation, Ratings Analysis focuses on the types of data media professionals encounter in their day-to-day work. Readers are introduced to the various applications of audience research in advertising, programming, financial analysis, and social policy. The text also covers the growth of the audience measurement business, and how audience ratings information currently is created an...

The Mass Audience
  • Language: en
  • Pages: 176

The Mass Audience

  • Type: Book
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  • Published: 2013-11-05
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  • Publisher: Routledge

In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most people simply take it for granted. Recently, media scholars have reopened inquiry into the meaning of "audience." They question the utility of the mass audience concept, characterizing it as insensitive to differenc...

Mediated Communication
  • Language: en
  • Pages: 694

Mediated Communication

Media scholarship has responded to a rapidly evolving media environment that has challenged existing theories and methods while also giving rise to new theoretical and methodological approaches. This volume explores the state of contemporary media research. Focusing on Intellectual Foundations, Theoretical Perspectives, Methodological Approaches, Context, and Contemporary Issues, this volume is a valuable resource for media scholars and students.

Factors Mediating Program Preference as a Determinant of Television Viewing Behavior
  • Language: en
  • Pages: 93
Ratings Analysis
  • Language: en
  • Pages: 304

Ratings Analysis

  • Type: Book
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  • Published: 2005-10-18
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  • Publisher: Routledge

Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to

Scandal in a Digital Age
  • Language: en
  • Pages: 224

Scandal in a Digital Age

  • Type: Book
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  • Published: 2016-08-10
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  • Publisher: Springer

This book explores the way today’s interconnected and digitized world--marked by social media, over-sharing, and blurred lines between public and private spheres--shapes the nature and fallout of scandal in a frenzied media environment. Today’s digitized world has erased the former distinction between the public and private self in the social sphere. Scandal in a Digital Age marries scholarly research on scandal with journalistic critique to explore how our Internet culture driven by (over)sharing and viral, visual content impacts the occurrence of scandal and its rapid spread online through retweets and reposts. No longer are examples of scandalous behavior “merely” reported in the news. Today, news consumers can see the visual evidence of salacious behavior whether through an illicit tweet or video with a simple click. And we can’t help but click.

Annual Report of the American Board of Commissioners for Foreign Missions
  • Language: en
Ratings Analysis
  • Language: en
  • Pages: 328

Ratings Analysis

  • Type: Book
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  • Published: 2013-10-30
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  • Publisher: Routledge

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of a...

The Edinburgh literary album [by G. Webster].
  • Language: en

The Edinburgh literary album [by G. Webster].

  • Type: Book
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  • Published: 1835
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  • Publisher: Unknown

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