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Ratings analysis
  • Language: en
  • Pages: 290

Ratings analysis

When one hears or reads the term ratings, one often thinks of television or radio programs competing for an audience. However, the picture is much larger than that. People working in advertising and the electronic media are well aware of the significance of ratings data. Students considering careers in media such as broadcasting and journalism are compelled to study the process and results of audience ratings. However, in "Ratings Analysis: Theory and Practice," Webster and Lichty exemplify the many ways in which ratings can be vital to other vocations, such as social scientists interested in mass communication and media policymakers. The book not only covers the many applications of ratings data, but also delves into the means by which the data are collected, and finally, how the data should be analyzed. The authors have made an effort to keep the language understandable for a large range of potential readers.

Audience Research
  • Language: en
  • Pages: 39

Audience Research

  • Type: Book
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  • Published: 1983
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  • Publisher: Unknown

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The Marketplace of Attention
  • Language: en
  • Pages: 280

The Marketplace of Attention

  • Type: Book
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  • Published: 2014-09-05
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  • Publisher: MIT Press

Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age.

The Mass Audience
  • Language: en
  • Pages: 176

The Mass Audience

  • Type: Book
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  • Published: 2013-11-05
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  • Publisher: Routledge

In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most people simply take it for granted. Recently, media scholars have reopened inquiry into the meaning of "audience." They question the utility of the mass audience concept, characterizing it as insensitive to differenc...

Ratings Analysis
  • Language: en
  • Pages: 344

Ratings Analysis

  • Type: Book
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  • Published: 2013-10-30
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  • Publisher: Routledge

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of a...

Ratings Analysis
  • Language: en
  • Pages: 304

Ratings Analysis

  • Type: Book
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  • Published: 2005-10-18
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  • Publisher: Routledge

Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to

Mediated Communication
  • Language: en
  • Pages: 694

Mediated Communication

Media scholarship has responded to a rapidly evolving media environment that has challenged existing theories and methods while also giving rise to new theoretical and methodological approaches. This volume explores the state of contemporary media research. Focusing on Intellectual Foundations, Theoretical Perspectives, Methodological Approaches, Context, and Contemporary Issues, this volume is a valuable resource for media scholars and students.

Factors Mediating Program Preference as a Determinant of Television Viewing Behavior
  • Language: en
  • Pages: 93
注意力市场
  • Language: zh-CN
  • Pages: 251

注意力市场

  • Type: Book
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  • Published: 2017
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  • Publisher: Unknown

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Maryland Reports
  • Language: en

Maryland Reports

  • Type: Book
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  • Published: 1869
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  • Publisher: Unknown

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