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Audience Research
  • Language: en
  • Pages: 39

Audience Research

  • Type: Book
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  • Published: 1983
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  • Publisher: Unknown

None

The Marketplace of Attention
  • Language: en
  • Pages: 280

The Marketplace of Attention

  • Type: Book
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  • Published: 2014-09-05
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  • Publisher: MIT Press

Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age.

The Mass Audience
  • Language: en
  • Pages: 176

The Mass Audience

  • Type: Book
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  • Published: 2013-11-05
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  • Publisher: Routledge

In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most people simply take it for granted. Recently, media scholars have reopened inquiry into the meaning of "audience." They question the utility of the mass audience concept, characterizing it as insensitive to differenc...

Ratings Analysis
  • Language: en
  • Pages: 344

Ratings Analysis

  • Type: Book
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  • Published: 2013-10-30
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  • Publisher: Routledge

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of a...

Ratings Analysis
  • Language: en
  • Pages: 317

Ratings Analysis

This volume provides a thorough and up-to-date presentation of the ratings industry and the analysis process. For scholars and students in the areas of audience research, media research, and programming.

Factors Mediating Program Preference as a Determinant of Television Viewing Behavior
  • Language: en
  • Pages: 93
Mediated Communication
  • Language: en
  • Pages: 694

Mediated Communication

Media scholarship has responded to a rapidly evolving media environment that has challenged existing theories and methods while also giving rise to new theoretical and methodological approaches. This volume explores the state of contemporary media research. Focusing on Intellectual Foundations, Theoretical Perspectives, Methodological Approaches, Context, and Contemporary Issues, this volume is a valuable resource for media scholars and students.

注意力市场
  • Language: zh-CN
  • Pages: 251

注意力市场

  • Type: Book
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  • Published: 2017
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  • Publisher: Unknown

None

Maryland Reports
  • Language: en

Maryland Reports

  • Type: Book
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  • Published: 1869
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  • Publisher: Unknown

None

Audience Evolution
  • Language: en
  • Pages: 248

Audience Evolution

"Philip M. Napoli offers a rich and original synthesis of the many factors that help construct the audience, as well as the social, economic, and legal consequences of that process, and he has a real talent for creating a cohesive, interesting, and important story. Anyone with a serious interest in the operation of the media industries or popular culture should read this book." James G. Webster, Northwestern University, author of Ratings Analysis: The Theory and Practice of Audience Research Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and oth...