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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
  • Language: en
  • Pages: 223

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces

In a groundbreaking text that will inspire literacy educators, the authors here describe research on low-literate, poor buyers and sellers in subsistence marketplaces. They examine the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy. Then, they look at the implications of the research and the educational program for business, education, and a variety of disciplines and functions.

Handbook of Advances in Marketing in an Era of Disruptions
  • Language: en
  • Pages: 692

Handbook of Advances in Marketing in an Era of Disruptions

We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality. This book is dedicated to Professor Jagdish N. Sheth and honours his sustained contribution as a management thinker, scholar, academician and corporate adviser in an illustrious career spanning over five decades.

The Routledge Companion to Qualitative Research in Organization Studies
  • Language: en
  • Pages: 492

The Routledge Companion to Qualitative Research in Organization Studies

  • Type: Book
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  • Published: 2017-08-29
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  • Publisher: Routledge

This comprehensive book collects contributions from leading international scholars to highlight the diverse qualitative approaches available to organizational researchers, each grounded in its own philosophy. The editors provide a cutting edge, globally oriented resource on the state of qualitative research methodologies, helping readers to grasp the theories, practices, and future of the field. Beginning with an overview of qualitative methodologies, the book examines ways in which research employing these techniques is conducted in a variety of disciplines, including entrepreneurship, innovation, strategy, information systems, and organizational behavior. It offers timely updates on how tr...

Next Generation Business Strategies for the Base of the Pyramid
  • Language: en
  • Pages: 249

Next Generation Business Strategies for the Base of the Pyramid

  • Type: Book
  • -
  • Published: 2011
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  • Publisher: FT Press

This book shares proven, "on-the-ground" insights for building "Base of the Pyramid" businesses that really are sustainable and green, will help alleviate social ills, and can scale to significant size and profitability. Its "second-generation" techniques reflect crucial lessons learned by "BoP" pioneers: lessons that dramatically increase the likelihood of success.

Product and Market Development for Subsistence Marketplaces
  • Language: en
  • Pages: 340

Product and Market Development for Subsistence Marketplaces

  • Type: Book
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  • Published: 2007-06-29
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  • Publisher: Elsevier

This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion fall into this market segment. Historically, the research in this area was conducted among consumers from industrialized economies. This research is rooted in fundamental assumptions about literacy and numeracy skills, life stability, cognitive predilections, and consumer access to basic resources such as education, water, and sanitation that often do not hold for poverty-stricken marketplaces. This...

Product and Market Development for Subsistence Marketplaces
  • Language: en
  • Pages: 340

Product and Market Development for Subsistence Marketplaces

This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion fall into this market segment. Historically, the research in this area was conducted among consumers from industrialized economies. This research is rooted in fundamental assumptions about literacy and numeracy skills, life stability, cognitive predilections, and consumer access to basic resources such as education, water, and sanitation that often do not hold for poverty-stricken marketplaces. This...

BEBR Faculty Working Paper
  • Language: en

BEBR Faculty Working Paper

  • Type: Book
  • -
  • Published: 1980
  • -
  • Publisher: Unknown

None

Marketing Theory and Applications
  • Language: en

Marketing Theory and Applications

  • Type: Book
  • -
  • Published: 1996
  • -
  • Publisher: Unknown

None