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How to Market Books
  • Language: en
  • Pages: 472

How to Market Books

  • Type: Book
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  • Published: 2015-02-11
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  • Publisher: Routledge

'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.

The Lamp Of Learning
  • Language: en
  • Pages: 288

The Lamp Of Learning

  • Type: Book
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  • Published: 2003-08-29
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  • Publisher: CRC Press

The story of the development of Taylor and Francis in this text is more than an isolated account of one small company - it throws light on the whole process of scientific communication during the last 200 years. In this bicentenary edition the story of the company's growth from the launch of the "Philosophical Magazine" and other scientific periodicals and books, into a significant academic publishing player is brought within the context of late 20th-century innovation and expansion.

Children's books, brain development, and language acquisition
  • Language: en
  • Pages: 240

Children's books, brain development, and language acquisition

  • Type: Book
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  • Published: 2018-11-13
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  • Publisher: Routledge

This book correlates English-speaking children’s brain development and acquisition of language with the linguistic input that comes from children’s books. Drawing from the most current research on the developing brain, the author demonstrates how language acquisition is exclusively interactive, and highlights the benefit that accrues when that interaction includes the exploratory language play found in early childhood literature. Through discussions of specific domains of grammar, the relation of these domains to children’s literature through scaffolding, and the resultant linguistic and cognitive advantages for the child, this volume offers an innovative approach to early brain maturation.

The Benchmarking Book
  • Language: en
  • Pages: 496

The Benchmarking Book

  • Type: Book
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  • Published: 2009-06-04
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  • Publisher: Routledge

With growing demands for increased operational efficiency and process improvement in organizations of all sizes, more and more companies are turning to benchmarking as a means of setting goals and measuring performance against the products, services and practices of other organizations that are recognized as leaders. The Benchmarking Book is an indispensable guide to process improvement through benchmarking, providing managers, practitioners and consultants with all the information needed to carry out effective benchmarking studies. Covering everything from essential theory to important considerations such as project management and legal issues, The Benchmarking Book is the ideal step-by-step guide to assessing and improving your company’s processes and performance through benchmarking.

Enzymatic Technologies for Marine Polysaccharides
  • Language: en
  • Pages: 527

Enzymatic Technologies for Marine Polysaccharides

  • Type: Book
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  • Published: 2019-04-08
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  • Publisher: CRC Press

The bioactivity potential of marine polysaccharides has long been considered an underexploited aspect. These molecules found in seaweed, microalgae, bacteria, and animal fish (shellfish, mollusks, etc.) and the derived oligosaccharides need to be explored thoroughly with an interdisciplinary approach. They are an extraordinary source of chemical diversity, and the literature highlights many applicative fields, including the food industry, cosmetics, biomedicine, agriculture, environmental protection, wastewater management, etc. More recently, a new challenge has emerged: the exploitation of marine biomass as the source of sustainable energy to participate in the future replacement of fossil ...

Spaces of Spirituality
  • Language: en
  • Pages: 302

Spaces of Spirituality

  • Type: Book
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  • Published: 2018-02-15
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  • Publisher: Routledge

Spirituality is, too often, subsumed under the heading of religion and treated as much the same kind of thing. Yet spirituality extends far beyond the spaces of religion. The spiritual makes geography strange, challenging the relationship between the known and the unknown, between the real and the ideal, and prompting exciting possibilities for charting the ineffable spaces of the divine which lie somehow beyond geography. In setting itself that task, this book pushes the boundaries of geographies of religion to bring into direct focus questions of spirituality. By seeing religion through the lens of practice rather than as a set of beliefs, geographies of religion can be interpreted much mo...

Europa World Year
  • Language: en
  • Pages: 4760
Mothering and Desistance in Re-Entry
  • Language: en
  • Pages: 126

Mothering and Desistance in Re-Entry

  • Type: Book
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  • Published: 2018-11-05
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  • Publisher: Routledge

Although there is plentiful research on the impact of marriage, employment and the military on desistance from criminal behaviour in the lives of men, far less is known about the factors most important to women’s desistance. Imprisoned women are far more likely than their male counterparts to be the primary caretakers of children before their incarceration, and are far more likely to intend to reunify with their children upon their release from incarceration. This book focuses on the role of mothering in women’s desistance from criminal behaviour. Drawing on original research, this book explores the nature of mothering during incarceration, how mothers maintain a relationship with their ...

Fasten Your Seatbelt: The Passenger is Flying the Plane
  • Language: en
  • Pages: 262

Fasten Your Seatbelt: The Passenger is Flying the Plane

  • Type: Book
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  • Published: 2018-01-09
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  • Publisher: Routledge

Fasten Your Seatbelt: The Passenger is Flying the Plane is the fourth in a series written at the encouragement of practitioners in the global airline industry. Core customers are beginning to seize control of the direction of the industry from airline management. Customers are doing so due to deep dissatisfaction with what is being offered by traditional carriers across all areas, including network, product, price, customer service and the distribution system. New airlines have clearly focused business designs with the discipline to reject non-valued products or services. In the US, new airlines score higher in customer satisfaction, offering lower fares and making larger operating profits. ...